What is a Brand?

We begin a series of blog posts which explain the importance of your brand. What is a brand? What makes your brand yours?

Ben Gale
Published Date:
June 27, 2021

What do you consider as your brand? - Your logo? Your website?

No - these are facets of your Brand Identity.

What comprises your brand? - Leaflets? Business cards?

Again, No - the answer is everything that you do as a business

why is your brand important? - It looks pretty?

Without a defined brand, your business is a rudderless shell of its potential. - yeh, that’s blunt but it’s completely true.

Why do you need a brand?

Brand is perception!

Your customer's perception of your business, your staff's perception of the company, your competitor's perception.

It’s based on engagement, it’s based on service, it’s based on how you talk to your customers, your staff....

It’s based on your decisions, all of this builds your reputation, your reputation builds trust with your customers.

Your brand is their reaction.

Every action your business takes, every decision you make triggers a customer reaction.

This is a mantra every business owner needs to get completely onboard with.

The tiniest thing can have a huge impact on your relationship with your customer or client.

consider a time when you have received poor customer service, anywhere, any kind of business. It doesn’t make you feel like you want to rush back, does it?

As a business owner you need to constantly be thinking:

‘how do I want my business to be perceived by others’.

Over this blog post, video and podcast series we will explore what a brand is, why it is important and how to develop your brand. I’ll use my brand as the case study, this brand. We’re just starting out so it’s as important to me as it is to you.

Get in touch, let’s develop your brand together.